Innovative animated patient videos to improve early cancer diagnosis in Kent and Medway

Kent and Medway Cancer Alliance (KMCA) worked with Social Enterprise Kent (SEK) on a Core20Plus5 project to improve awareness and uptake of bowel screening in deprived coastal communities. They developed accessible animated videos, to explain the benefits of bowel screening and how the test is carried out. The video complemented pop-up events held by SEK in the area. The animations are designed to be easily understandable for people with low literacy levels and for whom English is not a first language.

Health Innovation KSS support

In early 2023 KMCA asked Health Innovation KSS for introductions to suitable companies to develop and produce animated videos. Health Innovation KSS then approached two companies on behalf of KMCA, outlining the proposed project. Following these conversations both companies were invited to “pitch” to KMCA and SEK. Kartoffel Films were selected as the successful company to begin work with KMCA and SEK.

Kartoffel Films limited is a video marketing company producing engaging and accessible content for marketing and training purposes. They have a specific interest in healthcare and working with NHS Trusts and providers. Health Innovation KSS helped them to gain market access to KMCA and supported the process of procurement of Kartoffel’s services by KMCA.

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